The Rasor SHARP Method:

Better Marketing and Communication is Rooted in Research and Built on Truth

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The rasor Sharp method

Before your organization can execute great marketing, you need one thing: a clear, differentiated message that your entire team believes in and your audiences respond to. Many organizations skip that step. The SHARP Method makes it the foundation.

3 Marketing Truths

Marketers and communicators know three things are true:

It’s hard

It’s hard – and sometimes frustrating – to create the right messaging, connect that messaging to your target audiences, and then translate it into new and loyal customers.

Measurable Results

The C-suite wants strong, measurable marketing results.

Stronger Strategy

When you find the right formula for messaging, it drives stronger strategy that saves you time and money, and more importantly, builds lasting trust and connections with your audience.

When You’re Ready for Better Marketing Communications, Start Here

The Rasor SHARP Method™ is a proven, comprehensive marketing and communications process that uncovers what makes your brand uniquely yours, builds a messaging framework that your entire team can stand behind, and charts a strategic roadmap for sustainable growth.

Every organization has a story worth telling, but without a clear, research-backed foundation, that story becomes diluted, inconsistent and forgettable. Whether executed for you by Rasor’s award-winning Cincinnati marketing agency or guided in-house with Mimi Rasor’s step-by-step book, the SHARP Method gives organizations the clarity and confidence to speak in one voice and the tools to make every word count.

Contact us today to learn more about how Rasor helps healthcare systems, medical and surgical device manufacturers, B2B, B2C and more.

“Trust is as much of a purchase consideration as quality and price. More than an emotional connection, it is strategic to the relationship brands have, or want, with their customers. Trust is not only an aspiration in the buying journey; it is another lever for consumers to use in exerting power and influence over the brands they choose to engage with.”

2025 Edelman Trust Barometer

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